Discover what actually drives TikTok growth in 2025

TikTok has become one of the most powerful platforms for brand discovery in Malaysia. It is where people now go to decide what to try, buy, and trust. For many small businesses, TikTok has replaced traditional ads as the main driver of visibility. If you want to learn how to grow your brand on TikTok, the key is to focus on strategy.

Here are 7 practical tips to grow your TikTok account organically, consistently and build a lasting relationship with your audience.

1. Focus on the Right Audience

TikTok’s algorithm promotes content that connects with the right audience. Creating videos that are specific to your niche helps your TikTok account grow faster and reach viewers who are most likely to engage. The more specific and relatable your content is, the easier it becomes for TikTok to show it to similar users.

Think about what kind of audience you want to attract, their interests, challenges and what they enjoy seeing on their For You page then create content around those ideas.

2. Hook Viewers In The First 3 Seconds

You only have a few seconds to grab someone’s attention on TikTok before they swipe away. TikTok’s algorithm prioritizes videos that hold attention early. The longer people watch, the more your content is shown to users with similar interests. Always start your video with a creative hook. It could be a big movement or a bold statement that immediately stops users from scrolling. As long as it keeps viewers curious and wanting to see more, your chances of reaching a wider audience increase.

3. Post Consistently

Consistently sharing new contents keeps your audience engaged while signaling to TikTok that your account is active. The algorithm favors creators who show up consistently, as it sees them as reliable sources of content. Your audience is scrolling every day, so staying visible reminds them that your brand exists and keeps you top of mind.

Aim to post around three to five times a week. Use a content calendar to plan ahead and keep your uploads consistent and relevant. Experiment with different posting days and times to learn when your followers are most active. TikTok’s built-in analytics can help you track engagement and find your best posting windows.

4. Join The Right Trends

Trends shape what people see on TikTok and can quickly boost your reach when used wisely. You’ll often find many versions of the same idea as creators add their own spin to a trending format or challenge. Join trends that fit your niche and add your personal touch to make them feel original. Using trending sounds can also help boost visibility and connect your videos with others using the same audio.

5. Optimize Caption For Search

TikTok now works like a search engine. Users actively use it to look for products, brands, and even local food spots. The best way to make sure your brand appears when people search is by optimizing your content for search.

Writing captions with clear keywords helps your videos appear in relevant searches. Use three to five hashtags that describe your content or niche instead of generic ones. Add captions in the content itself This helps TikTok understand what your video is about and show it to the right audience.

6. Engage with your audience

TikTok is all about connection. Take time to reply to comments, both positive and negative to show that you value your audience’s feedback. Genuine interaction encourages more people to comment, which helps your videos reach a wider audience.

Engage with other creators too. Watch videos within your niche, leave thoughtful comments, and interact with content that inspires you. The more active you are in the community, the easier it becomes for people to discover and connect with your brand.

7. Analyze and Improve

Review your TikTok analytics regularly to understand your performance. Focus on metrics that show how well your videos hold attention and drive engagement. Use this data to refine your content strategy and identify what resonates most with your audience. Continuous analysis helps you make smarter decisions and improve your results over time.

Key Takeaways

Growing your TikTok audience doesn’t have to take up all your time. Focus on creating consistent, relevant content that connects with your audience and stays aligned with current trends. Real growth takes time, so don’t expect overnight results.

Keep refining your strategy, stay active on the platform, and use TikTok’s features to your advantage. With patience and consistency, your content will start reaching the right audience and building a loyal following over time.