Event Poster Design for WorldSBK
Event Poster Design for WorldSBK
WorldSBK (World Superbike Championship) is a premier international motorcycle racing series, showcasing the speed, skill, and thrill of superbike competition. Bringing together top riders and manufacturers, the championship delivers adrenaline-filled action to fans across the globe, cementing its reputation as one of the most exciting motorsport events on the calendar.
Case Study: Event Poster Design for WorldSBK (Malaysia Round)
Client: WorldSBK (Superbike World Championship)
Agency / Team: StarThink Team
Project: Event Poster Design – Malaysian Round
Industry: Sports & Motorsports
Background
WorldSBK, the Superbike World Championship, is a globally recognized motorsport event attracting fans, riders, and sponsors worldwide. For the 2015 Malaysian Round, the organizers needed a high-impact promotional poster that could both energize fans and deliver clear event information across multiple platforms, including print, digital, and onsite displays.
Design Challenge
Communicate Excitement: The poster needed to capture the adrenaline rush of superbike racing.
Clear Information Delivery: Event details had to remain visible and easy to read at first glance.
Brand Consistency: The design had to align with WorldSBK’s international identity while connecting with local fans.
Our Approach
Dynamic Imagery: Featured leading superbike racers in action to highlight speed, intensity, and competition.
Bold Typography: Used large, high-contrast text for key details like “2015 WSBK Championship Pullout” to ensure visibility even from a distance.
Layered Composition: Balanced action photography with a structured information hierarchy.
Adaptability: Ensured the design worked effectively across posters, banners, and digital screens.
The Transformation
The final design delivered a powerful visual narrative — riders racing against the backdrop of Sepang International Circuit, paired with striking typography. This positioned the event as both world-class and unmissable for motorsport fans.
Impact
Boosted Event Awareness: The poster attracted strong attention online and offline, generating anticipation ahead of the race weekend.
Improved Audience Engagement: Fans resonated with the bold design, sharing it across social media and using it as a reference for event info.
Professional Brand Presence: Strengthened WorldSBK’s visual identity in Malaysia, aligning local marketing with the global championship standard.
Case Study: Event Poster Design for WorldSBK (Malaysia Round)
Client: WorldSBK (Superbike World Championship)
Agency / Team: StarThink Team
Project: Event Poster Design – Malaysian Round
Industry: Sports & Motorsports
Background
WorldSBK, the Superbike World Championship, is a globally recognized motorsport event attracting fans, riders, and sponsors worldwide. For the 2015 Malaysian Round, the organizers needed a high-impact promotional poster that could both energize fans and deliver clear event information across multiple platforms, including print, digital, and onsite displays.
Design Challenge
Communicate Excitement: The poster needed to capture the adrenaline rush of superbike racing.
Clear Information Delivery: Event details had to remain visible and easy to read at first glance.
Brand Consistency: The design had to align with WorldSBK’s international identity while connecting with local fans.
Our Approach
Dynamic Imagery: Featured leading superbike racers in action to highlight speed, intensity, and competition.
Bold Typography: Used large, high-contrast text for key details like “2015 WSBK Championship Pullout” to ensure visibility even from a distance.
Layered Composition: Balanced action photography with a structured information hierarchy.
Adaptability: Ensured the design worked effectively across posters, banners, and digital screens.
The Transformation
The final design delivered a powerful visual narrative — riders racing against the backdrop of Sepang International Circuit, paired with striking typography. This positioned the event as both world-class and unmissable for motorsport fans.
Impact
Boosted Event Awareness: The poster attracted strong attention online and offline, generating anticipation ahead of the race weekend.
Improved Audience Engagement: Fans resonated with the bold design, sharing it across social media and using it as a reference for event info.
Professional Brand Presence: Strengthened WorldSBK’s visual identity in Malaysia, aligning local marketing with the global championship standard.
WorldSBK (World Superbike Championship) is a premier international motorcycle racing series, showcasing the speed, skill, and thrill of superbike competition. Bringing together top riders and manufacturers, the championship delivers adrenaline-filled action to fans across the globe, cementing its reputation as one of the most exciting motorsport events on the calendar.
Case Study: Event Poster Design for WorldSBK (Malaysia Round)
Client: WorldSBK (Superbike World Championship)
Agency / Team: StarThink Team
Project: Event Poster Design – Malaysian Round
Industry: Sports & Motorsports
Background
WorldSBK, the Superbike World Championship, is a globally recognized motorsport event attracting fans, riders, and sponsors worldwide. For the 2015 Malaysian Round, the organizers needed a high-impact promotional poster that could both energize fans and deliver clear event information across multiple platforms, including print, digital, and onsite displays.
Design Challenge
Communicate Excitement: The poster needed to capture the adrenaline rush of superbike racing.
Clear Information Delivery: Event details had to remain visible and easy to read at first glance.
Brand Consistency: The design had to align with WorldSBK’s international identity while connecting with local fans.
Our Approach
Dynamic Imagery: Featured leading superbike racers in action to highlight speed, intensity, and competition.
Bold Typography: Used large, high-contrast text for key details like “2015 WSBK Championship Pullout” to ensure visibility even from a distance.
Layered Composition: Balanced action photography with a structured information hierarchy.
Adaptability: Ensured the design worked effectively across posters, banners, and digital screens.
The Transformation
The final design delivered a powerful visual narrative — riders racing against the backdrop of Sepang International Circuit, paired with striking typography. This positioned the event as both world-class and unmissable for motorsport fans.
Impact
Boosted Event Awareness: The poster attracted strong attention online and offline, generating anticipation ahead of the race weekend.
Improved Audience Engagement: Fans resonated with the bold design, sharing it across social media and using it as a reference for event info.
Professional Brand Presence: Strengthened WorldSBK’s visual identity in Malaysia, aligning local marketing with the global championship standard.
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