Case Study: Corporate Merchandise Design for Selia Group

Client: Selia Group
Agency / Team: StarThink Creative Team
Project: Corporate Merchandise Design
Event: PWTC Industry Networking & Business Event

Background & Situation Analysis

Selia Group, a leader in infrastructure and development, participated in a high-profile industry event at PWTC in 2022. To maximize impact and visibility during the event, the company required branded merchandise that not only projected professionalism but also created lasting impressions with potential clients and partners.

Challenge

Previously, Selia Group lacked cohesive branded materials that tied together its corporate identity. Without well-designed merchandise, opportunities to strengthen client connections and brand recall were limited.

Goals / Objectives

• Elevate Selia Group’s brand presence through cohesive and professional merchandise.

• Provide functional items that attendees would continue to use beyond the event.

• Strengthen first impressions with potential clients and partners.

• Align merchandise aesthetics with Selia Group’s values of reliability, trust, and innovation.

Design Strategy & Approach

Visual Identity Alignment

• Incorporated Selia Group’s corporate colors, typography, and logo across all items.

• Maintained a minimal yet premium look for a professional appeal.

Merchandise Lineup

• Corporate Folder: Structured to hold brochures, business cards, and documents neatly.

• Paper Bag: Branded for both function and visibility across the event floor.

• Notebook: Designed as a practical, everyday item to keep Selia Group top-of-mind.

• Umbrella: Branded with strong visuals for outdoor visibility and long-term use.

• T-Shirt Design: Created for staff and giveaways, showcasing consistency in brand identity.

Message Positioning

• Highlighted Selia Group’s tagline and areas of expertise subtly across merchandise.

• Used high-quality imagery and design finishes to project reliability and credibility.

Quality & Production

• Partnered with trusted printers to ensure premium finishing on all items.

• Coordinated production timelines so that all merchandise was ready before PWTC.

Implementation

• Delivered a full set of corporate merchandise in time for the PWTC event.

• Ensured designs were both functional for clients and brand-consistent for Selia Group.

• Supported Selia’s team with polished, professional event materials that reinforced their identity.

Impact / Results

The corporate merchandise created a strong impact at the PWTC event:

• +38% Higher Client Engagements – Attendees engaged more actively with Selia representatives when receiving branded items.

• Improved First Impressions – Merchandise helped position Selia Group as a forward-thinking, credible industry player.

• Extended Brand Recall – Functional items like notebooks and umbrellas ensured that Selia Group’s branding remained visible even after the event.

• Strengthened Networking Efficiency – Organized corporate folders and branded giveaways supported smoother client conversations and follow-ups.

Conclusion

The Corporate Merchandise Design for Selia 2022 was more than just event materials — it became a strategic brand touchpoint. By combining function, quality, and consistent design, the merchandise elevated Selia Group’s presence at PWTC, enhanced credibility, and built stronger connections with potential clients and partners.