Product Creation & Packaging Design
Product Creation & Packaging Design
Manja Cat Litter is a trusted pet care brand offering premium-quality litter solutions designed to keep homes fresh and cats comfortable. With two main variants, Tofu and Bentonite available in refreshing scents such as Coffee, Peach, Lavender, Apple, and Lemon, Manja combines cleanliness, convenience, and variety. Through thoughtful product creation and design, the brand has positioned itself as a reliable choice for cat owners seeking both performance and a cheerful, modern appeal. attract high-quality clients through a professional online portfolio.
Case Study: Manja Cat Litter — Product Creation & Packaging Design
Client / Brand: Manja Cat Litter
Project: New Product Creation & Packaging Design (Tofu & Bentonite Variants)
Industry: Pet Care / Cat Products
Background
Manja Cat Litter was developed to meet the growing demand for high-quality, safe, and easy-to-use cat litter options in the Malaysian market. As a new entrant, the brand needed not only a reliable product but also packaging that communicates trust, freshness, and variety to pet owners.
Challenge
Launching a new product line required creating both the brand’s identity in packaging and a system to differentiate variants and scents. The design had to:
Clearly introduce two main litter types (Tofu & Bentonite) to customers.
Showcase multiple scents within each variant without confusing buyers.
Stand out visually in both pet shops and online stores.
Establish Manja as a trustworthy, modern, and approachable pet care brand.
Design Approach
Variant System:
Tofu Litter → Available in Coffee, Peach, and Lavender.
Bentonite Litter → Available in Lavender, Apple, and Lemon.
Each variant received a distinct design direction, while color accents and icons highlight each scent.
Visual Identity: Bright, cheerful colors paired with clean typography to give the packaging a modern and premium yet friendly appeal.
Customer-Centric Design: Clear hierarchy ensures that the brand name, variant type, and scent are instantly recognizable — making selection quick and stress-free.
Functional Aesthetics: The design balances aesthetics with practical communication — weight, usage benefits, and scent cues are all easy to locate.
Impact
Successful Launch: The packaging helped position Manja Cat Litter as a fresh and competitive choice in the cat care market.
Consumer Engagement: Clear differentiation of variants and scents increased consumer interest and made products easier to choose.
Market Presence: The modern design strengthened Manja’s visibility both on physical shelves and in e-commerce listings.
Brand Trust: Customers associate the cheerful and professional look with quality, helping the brand gain traction in its early stage.
Key Takeaway
Through a combination of strategic product creation and thoughtful design, Manja Cat Litter entered the market with a strong, eye-catching identity. The dual-variant system with multiple scents was made simple and attractive, setting a solid foundation for brand growth and customer loyalty.
Case Study: Manja Cat Litter — Product Creation & Packaging Design
Client / Brand: Manja Cat Litter
Project: New Product Creation & Packaging Design (Tofu & Bentonite Variants)
Industry: Pet Care / Cat Products
Background
Manja Cat Litter was developed to meet the growing demand for high-quality, safe, and easy-to-use cat litter options in the Malaysian market. As a new entrant, the brand needed not only a reliable product but also packaging that communicates trust, freshness, and variety to pet owners.
Challenge
Launching a new product line required creating both the brand’s identity in packaging and a system to differentiate variants and scents. The design had to:
Clearly introduce two main litter types (Tofu & Bentonite) to customers.
Showcase multiple scents within each variant without confusing buyers.
Stand out visually in both pet shops and online stores.
Establish Manja as a trustworthy, modern, and approachable pet care brand.
Design Approach
Variant System:
Tofu Litter → Available in Coffee, Peach, and Lavender.
Bentonite Litter → Available in Lavender, Apple, and Lemon.
Each variant received a distinct design direction, while color accents and icons highlight each scent.
Visual Identity: Bright, cheerful colors paired with clean typography to give the packaging a modern and premium yet friendly appeal.
Customer-Centric Design: Clear hierarchy ensures that the brand name, variant type, and scent are instantly recognizable — making selection quick and stress-free.
Functional Aesthetics: The design balances aesthetics with practical communication — weight, usage benefits, and scent cues are all easy to locate.
Impact
Successful Launch: The packaging helped position Manja Cat Litter as a fresh and competitive choice in the cat care market.
Consumer Engagement: Clear differentiation of variants and scents increased consumer interest and made products easier to choose.
Market Presence: The modern design strengthened Manja’s visibility both on physical shelves and in e-commerce listings.
Brand Trust: Customers associate the cheerful and professional look with quality, helping the brand gain traction in its early stage.
Key Takeaway
Through a combination of strategic product creation and thoughtful design, Manja Cat Litter entered the market with a strong, eye-catching identity. The dual-variant system with multiple scents was made simple and attractive, setting a solid foundation for brand growth and customer loyalty.
Manja Cat Litter is a trusted pet care brand offering premium-quality litter solutions designed to keep homes fresh and cats comfortable. With two main variants, Tofu and Bentonite available in refreshing scents such as Coffee, Peach, Lavender, Apple, and Lemon, Manja combines cleanliness, convenience, and variety. Through thoughtful product creation and design, the brand has positioned itself as a reliable choice for cat owners seeking both performance and a cheerful, modern appeal. attract high-quality clients through a professional online portfolio.
Case Study: Manja Cat Litter — Product Creation & Packaging Design
Client / Brand: Manja Cat Litter
Project: New Product Creation & Packaging Design (Tofu & Bentonite Variants)
Industry: Pet Care / Cat Products
Background
Manja Cat Litter was developed to meet the growing demand for high-quality, safe, and easy-to-use cat litter options in the Malaysian market. As a new entrant, the brand needed not only a reliable product but also packaging that communicates trust, freshness, and variety to pet owners.
Challenge
Launching a new product line required creating both the brand’s identity in packaging and a system to differentiate variants and scents. The design had to:
Clearly introduce two main litter types (Tofu & Bentonite) to customers.
Showcase multiple scents within each variant without confusing buyers.
Stand out visually in both pet shops and online stores.
Establish Manja as a trustworthy, modern, and approachable pet care brand.
Design Approach
Variant System:
Tofu Litter → Available in Coffee, Peach, and Lavender.
Bentonite Litter → Available in Lavender, Apple, and Lemon.
Each variant received a distinct design direction, while color accents and icons highlight each scent.
Visual Identity: Bright, cheerful colors paired with clean typography to give the packaging a modern and premium yet friendly appeal.
Customer-Centric Design: Clear hierarchy ensures that the brand name, variant type, and scent are instantly recognizable — making selection quick and stress-free.
Functional Aesthetics: The design balances aesthetics with practical communication — weight, usage benefits, and scent cues are all easy to locate.
Impact
Successful Launch: The packaging helped position Manja Cat Litter as a fresh and competitive choice in the cat care market.
Consumer Engagement: Clear differentiation of variants and scents increased consumer interest and made products easier to choose.
Market Presence: The modern design strengthened Manja’s visibility both on physical shelves and in e-commerce listings.
Brand Trust: Customers associate the cheerful and professional look with quality, helping the brand gain traction in its early stage.
Key Takeaway
Through a combination of strategic product creation and thoughtful design, Manja Cat Litter entered the market with a strong, eye-catching identity. The dual-variant system with multiple scents was made simple and attractive, setting a solid foundation for brand growth and customer loyalty.
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